As the largest annual gathering of marketing scientists worldwide, this conference brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.
Meet Viv and other AI characters
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Free for everyone
Exhibition
Drop in for a chat with Viv, an artificially intelligent (AI) character, co-created with women living with dementia. She is an authority on the experience of dementia diagnosis and living with hallucinations. Viv and other AI characters will be in residence in the Open Studio.
Created by the fEEL ARC Laureate Lab, our AI characters are distinctive for being co-created by or with people with lived experience, using their words, insights and experiences to shape personas. The fEEL team will be present to share and discuss this rapidly evolving work-in-progress.
Masters student Sally McKay will also be sharing her AI character Sophie, who is gene positive for Huntington's disease and is designed to promote preventative neurology.
Where to find us
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