Marketing Analytics Symposium Sydney (MASS) 2024

The Marketing Analytics Symposium – Sydney (MASS), in its fourth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.

The symposium features a world-class program of keynote and guest speakers: Pradeep Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago, Koen Pauwels, ex-Research Principal at Amazon and Vice Dean of Research at Northeastern University, Jadanne Dare, CMO at KPMG, Sameer Chopra, ex-Head of Siri Product Data Science & Insights at Apple, and many more.

As part of the broader Marketing Science conference, attendees will have a premium opportunity to learn from and connect with nationally and internationally renowned researchers and practitioners in marketing analytics and enrich their perspectives on how to leverage analytics in marketing-related business decisions.

Access to MASS will include:

• Admission to all MASS sessions on Thursday 27 June 2024
• Admission to all Marketing Science sessions on Thursday 27 June 2024
• Breakfast, morning tea, lunch and afternoon tea
• Conference Reception with Canapes and 3-Course Plated Gala Dinner

Connect with industry leaders, network with peers, and delve into cutting-edge research. Don’t miss this chance to stay at the forefront of the fast-evolving field of marketing analytics!

Learn More: https://unsw.to/mass2024